What is P20?

In 1979, Claus Riemann wanted to help a friend with sensitive skin keep protected during a stay in Africa. The solution he invented was P20, which has now been protecting people from the sun for over decades. Mr. Riemann’s spirit of personal devotion and earnest scientific endeavour guides our brand to this very day.

The best sun protection that enables you to unfold your life and leave your worries in the shadow – protection without compromise

Since 1979, when P20 was invented, we have been protecting people around the world from the sun. To this day we stay true to our promise which is to deliver Protection without compromise as we know and understand how crutial it is to stay protected against the sun – wheather you are on holiday, exploring outdoor activities, running a marathon or enjoying time with your kids, we want to provide you and your loved ones with the best protection against the sun’s UV-rays – a protection that won’t let you down.

We have done this by developing a sunscreen brand that delivers to the highest standards when it comes to product performance including; durability, water resistance, and a broad-spectrum high-level UVB- and UVA-protection. 

At the same time we have improved our formulations to be  AllergyCertified and hypoallergenic, and to be less damaging to the environment by leaving out UV-filters that are known to cause a thread to the environment.

When developing and optimizing our products we focus on the sensory feel of the product as we know that a light and fast-absorbing texture is key when making consumers want to use a sun protection product every day – all year round.

The sum of it all is that the uniqueness of P20 is the combination of our high-performance sunscreen, our consideration for your skin and our environment, and our unique formualtions that secures the best sensorial experience to ensure that you are protected from the sun in all sitations that life brings you.

for the whole family

One for sweat, water, sensitive skin or kids

Whatever way you and your family enjoys your outdoor life P20 will deliver the unique high-performance sunscreen no matter which product you choose. Our different product ranges gives you unique benefits that will fit with different needs and lifestyles, and our greatest ambition is to be your trusted partner in the sun and help you keep safe in your outdoor quality time.


“P20 sunscreen was with me in Hawaii for the Ironman World Championship in 2014.

The sun in Hawaii was very strong, and it was crucial to me to have a suncreen that works both in the water, on land and when I was sweating.

There are many sunscreen products on the market. But not all feel comfortable on the skin, are water resistant or stay on even when sweating. P20 does. It keeps its promises and provides quality protection.

I crossed the finish line after 10 hours and 23 minutes in the sun without getting sunburnt.

I know, I ask expect a lot from a suncreen: to be long lasting, to be very water resistant and to be non greasy. But P20 is all of these things and I feel completely secure in the sun, when I am protected by P20″

Cecilie Mathorne was ranked as no. 5 in her age group at the Ironman World Championship 2014 in Hawaii.


“I have not used anything else than P20 Sunscreen in recent years because it keeps its sun protection for many hours and is highly water resistant, which is important when I’m sailing. It’s comfortable that it penetrates the skin immediately, so I actually do not feel that I have it on”

Michael Hestbæk is a professional sailor, who has participated in four Olympic Games. He has also won over 25 European and World Championships medals.


As one of 278 solo riders who have completed the Race Across America, the world’s toughest cycle race, over the last 30 years, As no. 8 in 2014, even as the world’s youngest RAAM participant. With only a few hours of rest per day, Aske Søby biked 4.868 km in one stretch of 10 days and 22 hours.


“The others were covered in sunscreen, so they were pure white and many were sunburnt, which is a nuisance. It means a lot to reduce any nuisance, because you are 2-3 years in your head when you are so pressured and sleeping so little” says Aske.


“P20 was easy for the team to apply and I could breathe in it and got no sun damage”

Aske Søby, world youngest RAAM participant.

Something new under the sun

Travelling abroad

It’s not the destination itself that decides how much sunscreen you should use when traveling abroad – it’s much more the elements and nature of the earth, that control how to protect your skin from the harmful rays of the sun. You can just as easily get sunburns and damaged skin at your next skiingtrip, as you can at the beach in Thailand. In short, if you are travelling near equator or at high altitudes, you are at an increased risk of the sun’s harmful UV rays.

Something new under the sun

Chemical vs. mineral sunscreens

There is a misconception that mineral UV-filters are better for your skin than the chemical ones. They both provide protection against the different UV rays, but in very different ways. The mineral filters stays on top of the skin and provides a protective layer between the sun and your skin. Where as the chemical filters are absorbed by your skin and will reflect the UV rays.

The main difference is their ingredients. Mineral sun protection contains titanium dioxide and zinc oxide whilst chemical sun protection includes organic and more active ingredients.

So, which one is better for you? Well, that depends on what you prefer. To help you tick off your box, we’ve put together a list of each characteristic for chemical and mineral sun protection:

• Typically, thicker in texture
• Non-cosmetic tint that might leave a white cast on the skin
• Do not penetrate below the top layers of the skin and increases the risk of the SPF being rubbed off
• Inorganic ingredients: zinc oxide and titanium dioxide

• Typically, lighter in texture
• Invisible formulas that leave no white cast on the skin
• Penetrates the top layers of the skin and makes it more resistant to skin friction
• Organic ingredients

Something new under the sun

Inside on a sunny day

Whether you are in your car, using public transportation, in your office or at home, you are exposed to the damaging UVA rays. These can cause premature aging of the skin like wrinkles and pigmentation. The UVB rays are not able to penetrate glass and therefore can’t damage the skin in these situations, but the UVA rays penetrate glass and can create DNA damages in your skin that can cause this premature aging and increase the risk of other skin complications. Meaning it is crucial to use a broad-spectrum UVA and UVB sunscreen, and that you look for a protection with a high UVA protection factor. In EU it’s required that all sunscreens contains at least 1/3 of the SPF in UVA protection meaning that a SPF 30 must contain at least a UVA PF of 10. However in P20 sunscreens the UVA PF is more than twice as high as EU requires – providing you with an optimal UVA protection.


Something new under the sun

Rain or shine

There is a common misconception that you only need sun protection when you’re chasing the sun on hot summer days. However, most skin damage, like wrinkles, premature ageing and redness happens every day all year due to harmful UVA rays. That means that your skin is damaged over a lifetime whether you burn or not, and it is important to stay protected every day.

But what if I wake up to a grey and cloudy day? Even on those days, when you can’t see or feel the sun, it’s always there. In fact, up to 80% of the sun’s rays can pass through clouds and cause skin damage – and worst of all passes through windows of your house or car. So, rain or shine – make sure to always stay protected.

Something new under the sun

Sun protection and Vitamin D

You know that we are supposed to get our vital Vitamin D from the ray of the sun – and you also know that we must use sunscreen to protect us from the ray of the sun. It sounds like a classic contradiction, right? How are we supposed to get our daily dose of Vitamin D, if we block it with sun protection?

You only need 10 minutes in the sun to obtain the right amount of Vitamin D and that doesn’t necessarily means lying face up in the sun, but rather that you spend time outside walking to the office, gardening, exercising etc. No sun protection blocks 100% of the rays, so it all adds up.

Something new under the sun

Make-up and skin care with SPF

You might have noticed that makeup and sun protection no longer is two separate concepts. There is a wonderful world of make-up with SPF out there, like moisturizers, foundations and even powders – but before you get ahead of yourself and think that you can skip sun protection just by applying your daily makeup routine, we must stop you. Makeup with SPF can’t replace regular, daily sun protection – and it shouldn’t. Why, you ask? Because the amount of makeup you apply to your skin is minimal and does not stand a chance to getting you the full SPF number your skin needs. That’s not to say that you get a little more protection with SPF makeup, but it is not strong enough to protect you on its own.

Something new under the sun

Pregnancy and skin

We will be the first to admit that the sweet waiting time can be filled with anticipation and worries, hence we all want to do what is best for our little ones. There has been a lot of discussion regarding whether sunscreens are safe to use during pregnancy. Your concern and awareness about ingredients often increase as there are a lot of different opinions and voices about this. But make no mistake, you absolutely must use sun protection while you’re both pregnant and breastfeeding. You might have your own favorite, but the most important aspect is that you use a broad-spectrum sun cream which offers protection against UVA and UVB rays.

Something new under the sun

Children in the sun

As a parent it’s a daily task to take precautions to protect your sweethearts – especially from the sun. The best advice is to keep children out of direct sunlight as studies shows that most of the sun damage suffered by our skin occurs before the age of 20.

But to prevent your toddler to play outside in the sun completely is just cruel. Therefore, it’s important to teach your children from an early age how to protect themselves in the sun – and hopefully it will help them develop good habits that can last a lifetime. Try to make the application more fun by getting creative. Here is a tip: Make them guess the picture you are drawing as you squeeze the sun cream onto their skin and tell them they can help ‘rub it out’. Or do a ‘Join the dots with the sun cream, letting them spread the cream from one dot to another.

However, sunscreen application is best avoided in infants less than 6 months as babies have a higher surface-area to body-weight ratio compared with older children, which can lead to a greater risk of an unwanted allergic reaction.