Why use sun protection?
Sunscreen is an important part of your complete sun protection strategy as the benefits can be life changing. Using sunscreens regularly decreases the risks of developing skin cancers and helps prevent premature skin aging caused by the UV-rays that your skin is exposed to every single day.
Regular use of sunscreen reduces your overall UV exposure and lowers your risk of skin cancer and sun damage
Who should use sun protection?
The need for sun protection applies to everyone! Men, women and children over 6 months of age should use sunscreen every day. This includes people who tan easily and those who don’t — remember, your skin is damaged by sun exposure over your lifetime, whether or not you burn.
Babies under the age of 6 months are the only exceptions; their skin is highly sensitive. The best way to keep your infants safe is to stay out of the sun by seeking shade and using sun-protective clothing.
When should you use sun protection?
Every day! The best practice is to apply 30 minutes prior to sun exposure to allow the sunscreen to absorb into your skin. For children we recommend to apply a second layer of sunscreen to secure that there are no missed areas and that the sun-sensitive skin of children get the optimal protection.
Even though P20 is developed to stay longer on the skin, we still recommend to reapply the product after excessive sweating or towel drying to make sure that you are fully protected from the sun throughout the day.
What type of sunscreen should you use?
We believe that you get the best protection from a sunscreen that delivers a high-performance protection and a texture that you would want to apply to your skin every day. In our unique sunscreen formulations we have developed our product ranges to deliver the best in sun protection and give you the option to choose from both our creams and ethanol-based (clear) sunscreens. Our products have been tested and is proven to deliver on all the parameters that we list on the products. At the same time our formualtions have been tested in user studies to make sure that our formulations also meets the requirements of the consumers when it comes to the sensorial feel of the product in use on your skin. The sum of it all is a unique sunscreen that deliveres the best product and ensures that our consumers will want to apply and reapply P20 today, tomorrow and in the future ahead.
All active ingredients in sunscreen are chemically derived this applies to both mineral and chemical UV-filters. We use chemicals filters in our sun protection, which are non greasy, non sticky and doesn’t leave a white cast on the skin. The chemical filters protect the skin from UVA and UVB rays by being absorbed into the skin whereas the mineral filters stays like a film on the skin. When something is chemically produced it means that it is controlled, which makes it possible for us to have 100% control of the ingredients in our products and making sure that we offer the best prodtection for you and your family.
Are sunscreens safe?
Yes! A recent study highlighted the fact that the benefits of using sunscreen by far exceeds the possible negative effects that the UV-filters can have on your skin. In fact the study underlined that there is no scientific evidence that the UV filters in sunscreen can have a harmful effect*. What we know to be the biggest thread when talking about sunscreen is the fact that we know consumers are forgetting to include sunscreen in their daily routine and that they are not using enough sunscreen which leaves them with a sun protection that is significantly lower than what they are expecting. So we still have a long way to go in making sure that we all stay sun-safe and protect our skin the most optimal way possible.
*Risk-benefit assesment of sunscreen, 2022. VKM, Norwegian Scientific Committee for Food and Environment.
P20 Suncare for kids
P20 Kids SPF50+ Triple Protection Sunscreen is a gentle sun cream specially developed for children’s sun-sensitive skin. It provides category leading protection for up to 10 hours and water resistance for up to 3 hours. This gentle sunscreen contains no added fragrance, is Dermatologically tested, hypoallergenic and AllergyCertified and provides superior rated UVA protection.
Sun protection without compromise
P20 has been specially developed with focus on the fact that we want consumers to continuously want to use our products to make sure that they are protected throughout their entire life.
We have done this by developing a sunscreen brand that delivers to the highest standards when it comes to product performance including; durability, water resistance, high-level UVB- and UVA protection, and broad-spectrum protection. But at the same time we have improved our formulations to be safe for the skin, AllergyCertified and hypoallergenic, and to be less damaging to the environment by leaving out UV-filters that are known to cause a thread to the environment.
When developing and optimizing our products we focus on the sensory feel of the product as we know that a light and unique texture is key when making consumers want to use a product every day – all year round.
The sum of it all is that the uniqueness of P20 is the combination of our high-performance sunscreen, our consideration for your skin and our environment, and our unique formualtions that secures the best sensorial experience to ensure that you are protected from the sun in all sitations that life brings you.
SERIOUSLY RELIABLE SUN CARE FOR THE WHOLE FAMILY
Care for your whole family in the sun with P20’s broad-spectrum UV protection. P20 products offer UVB protection as well as very high UVA protection that shields the skin from sun-related damage and premature aging. The UVA protection in P20 far exceeds EU recommendations, and is therefore rated 5 out of 5 stars*.
P20 has a unique lightweight formula that’s easily absorbed into the skin. It provides a durable protection with no visible trace in just 15 minutes, meaning your family will be ready to get up and go in no time. Furthermore, the range is free from fragrances and colorants, making it the perfect sun protection solution for the whole family.
And if you’re packing P20 for an overseas holiday, the family can stay safe at the beach or in and out of the pool, as the product maintains its water-resistant protection levels even after water exposure**. This means fewer reapplications for the whole family.
*SPF 50 and 50+ is rated 4 out of 5 stars
**Water resistance level is up to 3 hors for our Kids product, 4 x 20 minutes for our Original and Sensitive Skin body products, 2 x 20 min for our Sensitive Face.