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Continually growing in popularity and sales - and supported with continuous advertising - P20 is a "must-have" for most beauty and health retailers. With handy, eye-catching display units available and customer information leaflets, selling P20 has never been easier. P20 is available in 100ml and 200ml bottles.
Years of success in the UK
With a track record for sun protection that is second to none even in the most extreme environments - plus the convenience of the once-a-day application - P20 is being adopted by more and more people as their sun product of choice for summer holidays, skiing and general outdoor pursuits. When P20 first arrived in the UK it was available only on airlines, in Duty Free Shops and in a few specialist outlets. It had a small but devoted following.
Advertising, word-of-mouth recommendations and press coverage soon meant that the demand for P20 was enormous. Within the last few years it has become more widely available and is now stocked by major high street stores and pharmacy wholesalers.
"P20 is a truly phenomenal brand. For years it was one of the best kept secrets around yet now I have only to mention P20 and people start to sing its praises! It's great to have such a strong product that wholesalers and retailers love to stock!"
Suzy Wynbergen, Head of Marketing, Keyline Brands Ltd
Why P20?
During the last ten years, Keyline Brands (UK distributors for P20) have considerably boosted the retail performance of P20 through supporting participants in the Marathon des Sables (the toughest foot race in the world where athletes run for six days in the blazing Sahara sun), and numerous outdoors sporting events (including The Ward Evans Transatlantic Rowing Challenge). Click on events and archive for more information.
Keyline also run extensive consumer press advertising, point of sale promotions and a nationwide press and public relations campaign.
P20 works like no other sunfilter and has a loyal customer base that keeps on growing. One of the advantages of P20 is that it needs to be applied only once a day to provide 10 hours of SPF 20 medium protection against burning but its special formula still allows tanning, as this remains a high priority for many people. Even after frequent swimming throughout the day, the product retains about 90% of its effectiveness.
The new formulation also offers UVA protection through highly photo-stable UVA filters that, unlike other sunfilters, retain effectiveness even on extended exposure to the sun.
The new formula is PABA free, so is non staining.
P20 should be applied very carefully, according to the instructions, 15 minutes before sunbathing.
For first time users, fair or sensitive skin: follow the instructions as above, but then repeat the all-over application 10 minutes after the first application to ensure that P20 is applied adequately and in an even layer on the skin thus providing the best possible protection.
P20 is fragrance free and non-greasy once dry. No grease and no shine make it ideal for women to use under make-up or for applying to the scalp. (It is often recommended by dermatologists to men with thinning hair.)
FOR UK TRADE ENQUIRIES ONLY
P20 100ml PIP CODE 011-2433
P20 200ml PIP CODE 011-2482
For trade details contact KEYLINE BRANDS LTD
Tel : (0208) 893 5333
Fax : (0208) 893 5139
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